Mammoth Mountain's 2003/04 Season a Huge Success
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MAMMOTH MOUNTAIN, CA June 10, 2004 – Mammoth Mountain Ski Area had the most successful season in 18 years during 2003/2004, overcoming weather issues that kept many other resorts across America from showing growth. Mammoth ended the season with a 4% growth over last season for skier visits, recording the best year since 1985-86.
With nearly 1.4 million skiers visiting the slopes this winter, Mammoth was California’s most visited resort, and the third most visited resort in the country behind Vail and Breckenridge in Colorado. Mammoth stayed open from November 6, 2003 to June 6, 2004, granting skiers and snowboarders 214 days of winter operations.
Infrastructure improvements made at Mammoth over the last few years have made it easier to access, ski and ride at Mammoth during extreme weather conditions. Snowmaking that began in mid-October prepared Mammoth for an early November opening and helped provide a solid snow base in times of little snow. The new Village Gondola and town shuttle system made access to the mountain possible during big storms, including December 2003, when Mammoth received over 13 feet of snow and guests may have otherwise stayed home.
“Mammoth enjoyed a very successful season and an increase in visitation, and we certainly acknowledge that this is in part a result of the constant improvements and changes we have made to help prepare for weather obstacles,” said Pam Murphy, Senior Vice President of Mammoth Mountain. “But the most important reason for our success is the team of people at Mammoth who work hard to create great services and products and make sure that guests have an incredible experience.”
Mammoth’s skier numbers have been on a steady increase since the late 90’s, a result of a well-tracked growth plan. More concentrated marketing efforts, events and promotions were successful in driving visits during typically slower mid-week and non-holiday periods.
The Unbound Terrain Park continued as a leader in the very important youth action segment. Mammoth demonstrated its commitment to youth action sports by keeping a pipe open all season long. In early May, after the snow melted on pipes on the lower mountain, the Unbound Terrain Park crew built a new spring pipe higher on the mountain that kept the pros coming through June.
June Mountain had a record year, bringing in over 90,000 visits throughout the season. Much of the success came as a result of the buzz around June’s popular JM2 Terrain Park, which attracted the freeriding and youth action sports markets. An increase in season pass sales and terrific snow conditions also contributed to June’s success.
Mammoth Mountain Ski Area is the leading four-season mountain resort inCalifornia. The company owns and operates Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park, Mammoth Mountain Inn and also operates Juniper Springs Properties, the Village at Mammoth, and Sierra Star Golf Club in Mammoth Lakes, California. For more information on Mammoth Mountain, visit www.MammothMountain.com or call 800.MAMMOTH