Shred Optics

Tools that can handle the intense weather skiers are sure to find in Niseko, Hakuba, Nozawa, and beyond.

Follow Ted Ligety through a racecourse in Deer Valley.

The goggle, helmet, body protection, and sunglass company, co-founded by Ted Ligety, has a new logo, new website, and a new outlook for the future.

If you're going to go to Hokkaido, or any other powdery locale, these are the tools you need this season.

Shred Optics co-founder Carlo Salmini has a degree from MIT and works with the university regularly to develop products for skiers.

The sweetest helmet on the planet.